Director, marketing & product development vs director of sales & business development

The differences between directors, marketing & product development and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, marketing & product development, becoming a director of sales & business development takes usually requires 6-8 years. Additionally, a director, marketing & product development has an average salary of $128,950, which is higher than the $82,585 average annual salary of a director of sales & business development.

The top three skills for a director, marketing & product development include product development, product strategy and business development. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.

Director, marketing & product development vs director of sales & business development overview

	Director, Marketing & Product Development	Director Of Sales & Business Development
Yearly salary	$128,950	$82,585
Hourly rate	$62.00	$39.70
Growth rate	10%	5%
Number of jobs	206,053	163,561
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Average age	39	46
Years of experience	10	8

Director, marketing & product development vs director of sales & business development salary

Directors, marketing & product development and directors of sales & business development have different pay scales, as shown below.

	Director, Marketing & Product Development	Director Of Sales & Business Development
Average salary	$128,950	$82,585
Salary range	Between $92,000 And $180,000	Between $38,000 And $176,000
Highest paying City	Southlake, TX	Arlington, VA
Highest paying state	California	Oregon
Best paying company	MakerBot	Mastercard
Best paying industry	Media	Technology

Differences between director, marketing & product development and director of sales & business development education

There are a few differences between a director, marketing & product development and a director of sales & business development in terms of educational background:

	Director, Marketing & Product Development	Director Of Sales & Business Development
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director, marketing & product development vs director of sales & business development demographics

Here are the differences between directors, marketing & product development' and directors of sales & business development' demographics:

	Director, Marketing & Product Development	Director Of Sales & Business Development
Average age	39	46
Gender ratio	Male, 67.3% Female, 32.7%	Male, 81.5% Female, 18.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director, marketing & product development and director of sales & business development duties and responsibilities

Director, marketing & product development example responsibilities.

Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Create pro-forma models for ROI analyses for new dispensing systems justification.
Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
Assist with budget reporting including billing and invoicing and opening and tracking POs

Director of sales & business development example responsibilities.

Lead all client communications, in order to exceed expectations, retain business and increase ROI for brand partners.
Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
Utilize SaaS to increase multimillion dollar business growth with portfolio of ~ clients.
Develop CRM, internal pipeline, and project management platform for reporting up and downstream.
Coach and supervise SaaS sales / product specialists to configure and coordinate technology deployment services.
Hire and direct a staff of five to teach consultative selling, digital products, new sales associate curriculum and CRM.

Director, marketing & product development vs director of sales & business development skills

Common director, marketing & product development skills

Product Development, 15%
Product Strategy, 10%
Business Development, 8%
Product Management, 8%
R, 8%
Market Research, 5%

Common director of sales & business development skills

Value Proposition, 6%
Sales Cycle, 6%
CRM, 5%
Revenue Growth, 5%
Leveraged, 5%
Lead Qualification, 4%

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Director, Marketing & Product Development
Director, Marketing & Product Development vs Director Of Sales & Business Development

Updated January 8, 2025

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