Director, marketing & product development vs director, product marketing

The differences between directors, marketing & product development and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & product development and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $128,950 average annual salary of a director, marketing & product development.

The top three skills for a director, marketing & product development include product development, product strategy and business development. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director, marketing & product development vs director, product marketing overview

	Director, Marketing & Product Development	Director, Product Marketing
Yearly salary	$128,950	$141,699
Hourly rate	$62.00	$68.12
Growth rate	10%	10%
Number of jobs	206,053	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing & product development vs director, product marketing salary

Directors, marketing & product development and directors, product marketing have different pay scales, as shown below.

	Director, Marketing & Product Development	Director, Product Marketing
Average salary	$128,950	$141,699
Salary range	Between $92,000 And $180,000	Between $97,000 And $205,000
Highest paying City	Southlake, TX	San Francisco, CA
Highest paying state	California	California
Best paying company	MakerBot	Meta
Best paying industry	Media	Technology

Differences between director, marketing & product development and director, product marketing education

There are a few differences between a director, marketing & product development and a director, product marketing in terms of educational background:

	Director, Marketing & Product Development	Director, Product Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & product development vs director, product marketing demographics

Here are the differences between directors, marketing & product development' and directors, product marketing' demographics:

	Director, Marketing & Product Development	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 67.3% Female, 32.7%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & product development and director, product marketing duties and responsibilities

Director, marketing & product development example responsibilities.

Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Create pro-forma models for ROI analyses for new dispensing systems justification.
Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
Assist with budget reporting including billing and invoicing and opening and tracking POs

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director, marketing & product development vs director, product marketing skills

Common director, marketing & product development skills

Product Development, 15%
Product Strategy, 10%
Business Development, 8%
Product Management, 8%
R, 8%
Market Research, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director, Marketing & Product Development
Director, Marketing & Product Development vs Director, Product Marketing

Updated January 8, 2025

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