Director, marketing & product development vs senior director of marketing

The differences between directors, marketing & product development and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & product development and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $128,950 average annual salary of a director, marketing & product development.

The top three skills for a director, marketing & product development include product development, product strategy and business development. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, marketing & product development vs senior director of marketing overview

	Director, Marketing & Product Development	Senior Director Of Marketing
Yearly salary	$128,950	$159,916
Hourly rate	$62.00	$76.88
Growth rate	10%	10%
Number of jobs	206,053	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing & product development vs senior director of marketing salary

Directors, marketing & product development and senior directors of marketing have different pay scales, as shown below.

	Director, Marketing & Product Development	Senior Director Of Marketing
Average salary	$128,950	$159,916
Salary range	Between $92,000 And $180,000	Between $112,000 And $226,000
Highest paying City	Southlake, TX	San Francisco, CA
Highest paying state	California	California
Best paying company	MakerBot	Washington Prime Group
Best paying industry	Media	Media

Differences between director, marketing & product development and senior director of marketing education

There are a few differences between a director, marketing & product development and a senior director of marketing in terms of educational background:

	Director, Marketing & Product Development	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & product development vs senior director of marketing demographics

Here are the differences between directors, marketing & product development' and senior directors of marketing' demographics:

	Director, Marketing & Product Development	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 67.3% Female, 32.7%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & product development and senior director of marketing duties and responsibilities

Director, marketing & product development example responsibilities.

Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Create pro-forma models for ROI analyses for new dispensing systems justification.
Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
Assist with budget reporting including billing and invoicing and opening and tracking POs

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, marketing & product development vs senior director of marketing skills

Common director, marketing & product development skills

Product Development, 15%
Product Strategy, 10%
Business Development, 8%
Product Management, 8%
R, 8%
Market Research, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Marketing & Product Development
Director, Marketing & Product Development vs Senior Director Of Marketing

Updated January 8, 2025

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