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The differences between directors, marketing & promotions and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director, Marketing & Promotions | Director Of Communications And Marketing | |
| Yearly salary | $73,976 | $87,324 |
| Hourly rate | $35.57 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors, marketing & promotions and directors of communications and marketing have different pay scales, as shown below.
| Director, Marketing & Promotions | Director Of Communications And Marketing | |
| Average salary | $73,976 | $87,324 |
| Salary range | Between $40,000 And $136,000 | Between $57,000 And $133,000 |
| Highest paying City | Santa Monica, CA | San Francisco, CA |
| Highest paying state | Rhode Island | New York |
| Best paying company | iHeartMedia | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director, marketing & promotions and a director of communications and marketing in terms of educational background:
| Director, Marketing & Promotions | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and directors of communications and marketing' demographics:
| Director, Marketing & Promotions | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |