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The differences between directors, marketing & promotions and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a director of marketing & development. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director, Marketing & Promotions | Director Of Marketing & Development | |
| Yearly salary | $73,976 | $98,174 |
| Hourly rate | $35.57 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors, marketing & promotions and directors of marketing & development have different pay scales, as shown below.
| Director, Marketing & Promotions | Director Of Marketing & Development | |
| Average salary | $73,976 | $98,174 |
| Salary range | Between $40,000 And $136,000 | Between $59,000 And $162,000 |
| Highest paying City | Santa Monica, CA | New York, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | iHeartMedia | Baker McKenzie |
| Best paying industry | - | Finance |
There are a few differences between a director, marketing & promotions and a director of marketing & development in terms of educational background:
| Director, Marketing & Promotions | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and directors of marketing & development' demographics:
| Director, Marketing & Promotions | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |