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The differences between directors, marketing & promotions and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, marketing & promotions, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director, Marketing & Promotions | Director Of Sales And Marketing | |
| Yearly salary | $73,976 | $117,348 |
| Hourly rate | $35.57 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 95,118 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors, marketing & promotions and directors of sales and marketing have different pay scales, as shown below.
| Director, Marketing & Promotions | Director Of Sales And Marketing | |
| Average salary | $73,976 | $117,348 |
| Salary range | Between $40,000 And $136,000 | Between $73,000 And $188,000 |
| Highest paying City | Santa Monica, CA | Urban Honolulu, HI |
| Highest paying state | Rhode Island | Hawaii |
| Best paying company | iHeartMedia | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a director, marketing & promotions and a director of sales and marketing in terms of educational background:
| Director, Marketing & Promotions | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors, marketing & promotions' and directors of sales and marketing' demographics:
| Director, Marketing & Promotions | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |