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The differences between directors, marketing & promotions and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Director, Marketing & Promotions | Director, Product Marketing | |
| Yearly salary | $73,976 | $141,699 |
| Hourly rate | $35.57 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Directors, marketing & promotions and directors, product marketing have different pay scales, as shown below.
| Director, Marketing & Promotions | Director, Product Marketing | |
| Average salary | $73,976 | $141,699 |
| Salary range | Between $40,000 And $136,000 | Between $97,000 And $205,000 |
| Highest paying City | Santa Monica, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | iHeartMedia | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director, marketing & promotions and a director, product marketing in terms of educational background:
| Director, Marketing & Promotions | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and directors, product marketing' demographics:
| Director, Marketing & Promotions | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |