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The differences between directors, marketing & promotions and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director, Marketing & Promotions | Head Of Marketing | |
| Yearly salary | $73,976 | $137,829 |
| Hourly rate | $35.57 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors, marketing & promotions and heads of marketing have different pay scales, as shown below.
| Director, Marketing & Promotions | Head Of Marketing | |
| Average salary | $73,976 | $137,829 |
| Salary range | Between $40,000 And $136,000 | Between $93,000 And $203,000 |
| Highest paying City | Santa Monica, CA | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | iHeartMedia | Meta |
| Best paying industry | - | Media |
There are a few differences between a director, marketing & promotions and a head of marketing in terms of educational background:
| Director, Marketing & Promotions | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and heads of marketing' demographics:
| Director, Marketing & Promotions | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |