Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, marketing & promotions and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director, Marketing & Promotions | Marketing Director | |
| Yearly salary | $73,976 | $114,906 |
| Hourly rate | $35.57 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors, marketing & promotions and marketing directors have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Director | |
| Average salary | $73,976 | $114,906 |
| Salary range | Between $40,000 And $136,000 | Between $68,000 And $193,000 |
| Highest paying City | Santa Monica, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | iHeartMedia | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a director, marketing & promotions and a marketing director in terms of educational background:
| Director, Marketing & Promotions | Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing directors' demographics:
| Director, Marketing & Promotions | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |