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The differences between directors, marketing & promotions and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director, Marketing & Promotions | Marketing Lead | |
| Yearly salary | $73,976 | $104,664 |
| Hourly rate | $35.57 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors, marketing & promotions and marketing leads have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Lead | |
| Average salary | $73,976 | $104,664 |
| Salary range | Between $40,000 And $136,000 | Between $74,000 And $146,000 |
| Highest paying City | Santa Monica, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | iHeartMedia | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director, marketing & promotions and a marketing lead in terms of educational background:
| Director, Marketing & Promotions | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing leads' demographics:
| Director, Marketing & Promotions | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |