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The differences between directors, marketing & promotions and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director, Marketing & Promotions | Marketing Manager | |
| Yearly salary | $73,976 | $104,550 |
| Hourly rate | $35.57 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors, marketing & promotions and marketing managers have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Manager | |
| Average salary | $73,976 | $104,550 |
| Salary range | Between $40,000 And $136,000 | Between $71,000 And $153,000 |
| Highest paying City | Santa Monica, CA | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | iHeartMedia | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director, marketing & promotions and a marketing manager in terms of educational background:
| Director, Marketing & Promotions | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing managers' demographics:
| Director, Marketing & Promotions | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |