Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, marketing & promotions and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing manager/project manager. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Director, Marketing & Promotions | Marketing Manager/Project Manager | |
| Yearly salary | $73,976 | $78,368 |
| Hourly rate | $35.57 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Directors, marketing & promotions and marketing manager/project managers have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Manager/Project Manager | |
| Average salary | $73,976 | $78,368 |
| Salary range | Between $40,000 And $136,000 | Between $56,000 And $109,000 |
| Highest paying City | Santa Monica, CA | Carson City, NV |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | iHeartMedia | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director, marketing & promotions and a marketing manager/project manager in terms of educational background:
| Director, Marketing & Promotions | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing manager/project managers' demographics:
| Director, Marketing & Promotions | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |