Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, marketing & promotions and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing supervisor. Additionally, a director, marketing & promotions has an average salary of $73,976, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Director, Marketing & Promotions | Marketing Supervisor | |
| Yearly salary | $73,976 | $64,304 |
| Hourly rate | $35.57 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Directors, marketing & promotions and marketing supervisors have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Supervisor | |
| Average salary | $73,976 | $64,304 |
| Salary range | Between $40,000 And $136,000 | Between $45,000 And $90,000 |
| Highest paying City | Santa Monica, CA | Dix Hills, NY |
| Highest paying state | Rhode Island | New York |
| Best paying company | iHeartMedia | Halliburton |
| Best paying industry | - | Retail |
There are a few differences between a director, marketing & promotions and a marketing supervisor in terms of educational background:
| Director, Marketing & Promotions | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing supervisors' demographics:
| Director, Marketing & Promotions | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |