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The differences between directors, marketing & promotions and promotions directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director, marketing & promotions, becoming a promotions director takes usually requires 4-6 years. Additionally, a promotions director has an average salary of $90,074, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a promotions director are photoshop, giveaways, and radio station.
| Director, Marketing & Promotions | Promotions Director | |
| Yearly salary | $73,976 | $90,074 |
| Hourly rate | $35.57 | $43.30 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 8,812 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 6 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Promotions Directors have many skills and requirements, starting with a bachelor's or master's degree in business administration with classes in marketing, economics, business accounting, statistics, math, computer technology, and communications. Averaging at an annual salary of $42K, this career choice requires interaction across multiple departments to create promotional programs and events.
Directors, marketing & promotions and promotions directors have different pay scales, as shown below.
| Director, Marketing & Promotions | Promotions Director | |
| Average salary | $73,976 | $90,074 |
| Salary range | Between $40,000 And $136,000 | Between $56,000 And $143,000 |
| Highest paying City | Santa Monica, CA | Redwood City, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | iHeartMedia | Bonneville International |
| Best paying industry | - | Media |
There are a few differences between a director, marketing & promotions and a promotions director in terms of educational background:
| Director, Marketing & Promotions | Promotions Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between directors, marketing & promotions' and promotions directors' demographics:
| Director, Marketing & Promotions | Promotions Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |