Director, marketing & promotions vs regional marketing manager

The differences between directors, marketing & promotions and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $73,976 average annual salary of a director, marketing & promotions.

The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Director, marketing & promotions vs regional marketing manager overview

	Director, Marketing & Promotions	Regional Marketing Manager
Yearly salary	$73,976	$85,217
Hourly rate	$35.57	$40.97
Growth rate	10%	10%
Number of jobs	95,118	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a director, marketing & promotions do?

A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Director, marketing & promotions vs regional marketing manager salary

Directors, marketing & promotions and regional marketing managers have different pay scales, as shown below.

	Director, Marketing & Promotions	Regional Marketing Manager
Average salary	$73,976	$85,217
Salary range	Between $40,000 And $136,000	Between $62,000 And $116,000
Highest paying City	Santa Monica, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	iHeartMedia	AbbVie
Best paying industry	-	Construction

Differences between director, marketing & promotions and regional marketing manager education

There are a few differences between a director, marketing & promotions and a regional marketing manager in terms of educational background:

	Director, Marketing & Promotions	Regional Marketing Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & promotions vs regional marketing manager demographics

Here are the differences between directors, marketing & promotions' and regional marketing managers' demographics:

	Director, Marketing & Promotions	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 47.7% Female, 52.3%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & promotions and regional marketing manager duties and responsibilities

Director, marketing & promotions example responsibilities.

Manage Facebook social media efforts.
Manage and develop social platforms for Facebook and official website.
Manage corporate marketing and communication functions, overseeing all promotional giveaways.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Write & direct multiple YouTube videos per season to promote each homestand.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Director, marketing & promotions vs regional marketing manager skills

Common director, marketing & promotions skills

Website Content, 12%
Marketing Campaigns, 6%
Brand Marketing, 5%
Press Releases, 5%
Market Research, 4%
Photoshop, 3%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Director, Marketing & Promotions
Director, Marketing & Promotions vs Regional Marketing Manager

Updated January 8, 2025

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