Director, marketing & promotions vs senior director of marketing

The differences between directors, marketing & promotions and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $73,976 average annual salary of a director, marketing & promotions.

The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director, marketing & promotions vs senior director of marketing overview

	Director, Marketing & Promotions	Senior Director Of Marketing
Yearly salary	$73,976	$159,916
Hourly rate	$35.57	$76.88
Growth rate	10%	10%
Number of jobs	95,118	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director, marketing & promotions do?

A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director, marketing & promotions vs senior director of marketing salary

Directors, marketing & promotions and senior directors of marketing have different pay scales, as shown below.

	Director, Marketing & Promotions	Senior Director Of Marketing
Average salary	$73,976	$159,916
Salary range	Between $40,000 And $136,000	Between $112,000 And $226,000
Highest paying City	Santa Monica, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	iHeartMedia	Washington Prime Group
Best paying industry	-	Media

Differences between director, marketing & promotions and senior director of marketing education

There are a few differences between a director, marketing & promotions and a senior director of marketing in terms of educational background:

	Director, Marketing & Promotions	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & promotions vs senior director of marketing demographics

Here are the differences between directors, marketing & promotions' and senior directors of marketing' demographics:

	Director, Marketing & Promotions	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 47.7% Female, 52.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & promotions and senior director of marketing duties and responsibilities

Director, marketing & promotions example responsibilities.

Manage Facebook social media efforts.
Manage and develop social platforms for Facebook and official website.
Manage corporate marketing and communication functions, overseeing all promotional giveaways.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Write & direct multiple YouTube videos per season to promote each homestand.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director, marketing & promotions vs senior director of marketing skills

Common director, marketing & promotions skills

Website Content, 12%
Marketing Campaigns, 6%
Brand Marketing, 5%
Press Releases, 5%
Market Research, 4%
Photoshop, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director, Marketing & Promotions
Director, Marketing & Promotions vs Senior Director Of Marketing

Updated January 8, 2025

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