Director of admissions and marketing vs director of communications and marketing

Differences between director of admissions and marketing and director of communications and marketing duties and responsibilities

Director of admissions and marketing example responsibilities.

• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Perform business office aspects including Medicare, HMO's and Medicaid authorizations and eligibility.
• Maintain knowledge of current regulations governing Medicare, Medicaid, and private insurance company reimbursement.
• Promote and demonstrate company core values during customer interfaces, conducting facility tours and assisting patients in making inform decisions.
• Create and also monitor the company's Linkedin profile.
• Provide copywriting, editing and proofread content to package design vendors.
Show more

Director of communications and marketing example responsibilities.

• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Direct SEM and SEO strategies for trial consumer online site in reus device sales.
• Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
• Implement company s first Facebook advertisement.
• Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
• Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
Show more