Director of admissions and marketing vs head of marketing

The differences between directors of admissions and marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of admissions and marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $66,203 average annual salary of a director of admissions and marketing.

The top three skills for a director of admissions and marketing include patients, admission process and facility census. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director of admissions and marketing vs head of marketing overview

	Director Of Admissions And Marketing	Head Of Marketing
Yearly salary	$66,203	$137,829
Hourly rate	$31.83	$66.26
Growth rate	10%	10%
Number of jobs	96,312	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of admissions and marketing vs head of marketing salary

Directors of admissions and marketing and heads of marketing have different pay scales, as shown below.

	Director Of Admissions And Marketing	Head Of Marketing
Average salary	$66,203	$137,829
Salary range	Between $52,000 And $83,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between director of admissions and marketing and head of marketing education

There are a few differences between a director of admissions and marketing and a head of marketing in terms of educational background:

	Director Of Admissions And Marketing	Head Of Marketing
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director of admissions and marketing vs head of marketing demographics

Here are the differences between directors of admissions and marketing' and heads of marketing' demographics:

	Director Of Admissions And Marketing	Head Of Marketing
Average age	39	39
Gender ratio	Male, 19.7% Female, 80.3%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of admissions and marketing and head of marketing duties and responsibilities

Director of admissions and marketing example responsibilities.

Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Perform business office aspects including Medicare, HMO's and Medicaid authorizations and eligibility.
Maintain knowledge of current regulations governing Medicare, Medicaid, and private insurance company reimbursement.
Promote and demonstrate company core values during customer interfaces, conducting facility tours and assisting patients in making inform decisions.
Create and also monitor the company's Linkedin profile.
Provide copywriting, editing and proofread content to package design vendors.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Director of admissions and marketing vs head of marketing skills

Common director of admissions and marketing skills

Patients, 12%
Admission Process, 10%
Facility Census, 9%
Rehabilitation, 5%
Customer Service, 5%
Medicare, 4%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Director Of Admissions And Marketing
Director Of Admissions And Marketing vs Head Of Marketing

Updated January 8, 2025

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