Director of admissions and marketing vs planning director

The differences between directors of admissions and marketing and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of admissions and marketing and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $66,203 average annual salary of a director of admissions and marketing.

The top three skills for a director of admissions and marketing include patients, admission process and facility census. The most important skills for a planning director are project management, financial analysis, and business planning.

Director of admissions and marketing vs planning director overview

	Director Of Admissions And Marketing	Planning Director
Yearly salary	$66,203	$131,978
Hourly rate	$31.83	$63.45
Growth rate	10%	10%
Number of jobs	96,312	51,861
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of admissions and marketing vs planning director salary

Directors of admissions and marketing and planning directors have different pay scales, as shown below.

	Director Of Admissions And Marketing	Planning Director
Average salary	$66,203	$131,978
Salary range	Between $52,000 And $83,000	Between $90,000 And $192,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Exelixis
Best paying industry	-	Professional

Differences between director of admissions and marketing and planning director education

There are a few differences between a director of admissions and marketing and a planning director in terms of educational background:

	Director Of Admissions And Marketing	Planning Director
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Wisconsin - Madison	University of Georgia

Director of admissions and marketing vs planning director demographics

Here are the differences between directors of admissions and marketing' and planning directors' demographics:

	Director Of Admissions And Marketing	Planning Director
Average age	39	39
Gender ratio	Male, 19.7% Female, 80.3%	Male, 66.7% Female, 33.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of admissions and marketing and planning director duties and responsibilities

Director of admissions and marketing example responsibilities.

Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Perform business office aspects including Medicare, HMO's and Medicaid authorizations and eligibility.
Maintain knowledge of current regulations governing Medicare, Medicaid, and private insurance company reimbursement.
Promote and demonstrate company core values during customer interfaces, conducting facility tours and assisting patients in making inform decisions.
Create and also monitor the company's Linkedin profile.
Provide copywriting, editing and proofread content to package design vendors.

Planning director example responsibilities.

Manage customized portfolio, define product strategy, POS and shipping forecast, and promotional plans.
Develop and lead marketing program to promote HMO enrollment and hospital product line services to 55k beneficiaries.
Champion and lead the selection and implementation of Hyperion Essbase business intelligence software.
Lead central team summarizing and prioritizing all DOD opportunities, enabling more efficient and effective resource allocation across several program departments.
Utilize ETO software for assessment and tracking.
Implement new CRM - ClientBase, investigate alternate consortium relationships.

Director of admissions and marketing vs planning director skills

Common director of admissions and marketing skills

Patients, 12%
Admission Process, 10%
Facility Census, 9%
Rehabilitation, 5%
Customer Service, 5%
Medicare, 4%

Common planning director skills

Project Management, 14%
Financial Analysis, 7%
Business Planning, 6%
Data Analysis, 5%
Customer Service, 5%
Planning Process, 5%

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Director Of Admissions And Marketing
Director Of Admissions And Marketing vs Planning Director

Updated January 8, 2025

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