Director of consumer marketing vs assistant marketing director

The differences between directors of consumer marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and an assistant marketing director. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of consumer marketing vs assistant marketing director overview

	Director Of Consumer Marketing	Assistant Marketing Director
Yearly salary	$135,924	$55,415
Hourly rate	$65.35	$26.64
Growth rate	10%	10%
Number of jobs	100,126	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of consumer marketing vs assistant marketing director salary

Directors of consumer marketing and assistant marketing directors have different pay scales, as shown below.

	Director Of Consumer Marketing	Assistant Marketing Director
Average salary	$135,924	$55,415
Salary range	Between $98,000 And $187,000	Between $35,000 And $86,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	The Knot	Moody's
Best paying industry	Media	-

Differences between director of consumer marketing and assistant marketing director education

There are a few differences between a director of consumer marketing and an assistant marketing director in terms of educational background:

	Director Of Consumer Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs assistant marketing director demographics

Here are the differences between directors of consumer marketing' and assistant marketing directors' demographics:

	Director Of Consumer Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and assistant marketing director duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director of consumer marketing vs assistant marketing director skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Assistant Marketing Director

Updated January 8, 2025

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