Director of consumer marketing vs senior manager of marketing

The differences between directors of consumer marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of consumer marketing and a senior manager of marketing. Additionally, a director of consumer marketing has an average salary of $135,924, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a director of consumer marketing include digital marketing, market research and consumer insights. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of consumer marketing vs senior manager of marketing overview

	Director Of Consumer Marketing	Senior Manager Of Marketing
Yearly salary	$135,924	$118,350
Hourly rate	$65.35	$56.90
Growth rate	10%	10%
Number of jobs	100,126	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of consumer marketing do?

A director of consumer marketing is in charge of spearheading a company's marketing operations, focusing on establishing consumer relationships and brand awareness. They mainly set goals and objectives, develop programs and projects that aim to secure sales and client base, coordinate with analysts in identifying the strengths and weaknesses of current operations, and find new marketing opportunities. Furthermore, as a director, it is essential to lead and encourage the workforce to reach new heights, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Director of consumer marketing vs senior manager of marketing salary

Directors of consumer marketing and senior managers of marketing have different pay scales, as shown below.

	Director Of Consumer Marketing	Senior Manager Of Marketing
Average salary	$135,924	$118,350
Salary range	Between $98,000 And $187,000	Between $92,000 And $151,000
Highest paying City	Bellevue, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	The Knot	Roku
Best paying industry	Media	Technology

Differences between director of consumer marketing and senior manager of marketing education

There are a few differences between a director of consumer marketing and a senior manager of marketing in terms of educational background:

	Director Of Consumer Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of consumer marketing vs senior manager of marketing demographics

Here are the differences between directors of consumer marketing' and senior managers of marketing' demographics:

	Director Of Consumer Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 53.2% Female, 46.8%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of consumer marketing and senior manager of marketing duties and responsibilities

Director of consumer marketing example responsibilities.

Identify the need for a CRM system and more rigorous sales operations as the company's client leads start to grow.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Target consumers with rich content, social media, email and SEO keywords.
Pioneer a CRM project to identify a portfolio segmentation strategy base upon customer behavior and usage.
Prepare annual budgets and monthly forecasts for senior management, strategically planning initiatives, optimizing spending and ROI.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of consumer marketing vs senior manager of marketing skills

Common director of consumer marketing skills

Digital Marketing, 9%
Market Research, 8%
Consumer Insights, 6%
CRM, 4%
Marketing Campaigns, 4%
ROI, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Consumer Marketing
Director Of Consumer Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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