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The differences between directors of digital marketing and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of digital marketing, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Director Of Digital Marketing | Digital Marketing Consultant | |
| Yearly salary | $112,413 | $71,064 |
| Hourly rate | $54.04 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 104,062 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Directors of digital marketing and digital marketing consultants have different pay scales, as shown below.
| Director Of Digital Marketing | Digital Marketing Consultant | |
| Average salary | $112,413 | $71,064 |
| Salary range | Between $74,000 And $169,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Roku | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a director of digital marketing and a digital marketing consultant in terms of educational background:
| Director Of Digital Marketing | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and digital marketing consultants' demographics:
| Director Of Digital Marketing | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |