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The differences between directors of digital marketing and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of digital marketing, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Director Of Digital Marketing | Digital Marketing Specialist | |
| Yearly salary | $112,413 | $60,359 |
| Hourly rate | $54.04 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 104,062 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Directors of digital marketing and digital marketing specialists have different pay scales, as shown below.
| Director Of Digital Marketing | Digital Marketing Specialist | |
| Average salary | $112,413 | $60,359 |
| Salary range | Between $74,000 And $169,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a director of digital marketing and a digital marketing specialist in terms of educational background:
| Director Of Digital Marketing | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and digital marketing specialists' demographics:
| Director Of Digital Marketing | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |