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The differences between directors of digital marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a director of communications and marketing. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Digital Marketing | Director Of Communications And Marketing | |
| Yearly salary | $112,413 | $87,324 |
| Hourly rate | $54.04 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of digital marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Digital Marketing | Director Of Communications And Marketing | |
| Average salary | $112,413 | $87,324 |
| Salary range | Between $74,000 And $169,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Roku | Paul Hastings |
| Best paying industry | Technology | Professional |
There are a few differences between a director of digital marketing and a director of communications and marketing in terms of educational background:
| Director Of Digital Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and directors of communications and marketing' demographics:
| Director Of Digital Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |