Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of digital marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $112,413 average annual salary of a director of digital marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a director of strategy are analytics, healthcare, and project management.
| Director Of Digital Marketing | Director Of Strategy | |
| Yearly salary | $112,413 | $145,870 |
| Hourly rate | $54.04 | $70.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 65,254 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Directors of digital marketing and directors of strategy have different pay scales, as shown below.
| Director Of Digital Marketing | Director Of Strategy | |
| Average salary | $112,413 | $145,870 |
| Salary range | Between $74,000 And $169,000 | Between $107,000 And $198,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | McKinsey & Company Inc |
| Best paying industry | Technology | Media |
There are a few differences between a director of digital marketing and a director of strategy in terms of educational background:
| Director Of Digital Marketing | Director Of Strategy | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and directors of strategy' demographics:
| Director Of Digital Marketing | Director Of Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 66.2% Female, 33.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |