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The differences between directors of digital marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $112,413 average annual salary of a director of digital marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Director Of Digital Marketing | Director, Product Marketing | |
| Yearly salary | $112,413 | $141,699 |
| Hourly rate | $54.04 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Directors of digital marketing and directors, product marketing have different pay scales, as shown below.
| Director Of Digital Marketing | Director, Product Marketing | |
| Average salary | $112,413 | $141,699 |
| Salary range | Between $74,000 And $169,000 | Between $97,000 And $205,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a director of digital marketing and a director, product marketing in terms of educational background:
| Director Of Digital Marketing | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and directors, product marketing' demographics:
| Director Of Digital Marketing | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |