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The differences between directors of digital marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $112,413 average annual salary of a director of digital marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Digital Marketing | Head Of Marketing | |
| Yearly salary | $112,413 | $137,829 |
| Hourly rate | $54.04 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of digital marketing and heads of marketing have different pay scales, as shown below.
| Director Of Digital Marketing | Head Of Marketing | |
| Average salary | $112,413 | $137,829 |
| Salary range | Between $74,000 And $169,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Media |
There are a few differences between a director of digital marketing and a head of marketing in terms of educational background:
| Director Of Digital Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and heads of marketing' demographics:
| Director Of Digital Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |