Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of digital marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a marketing lead. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Digital Marketing | Marketing Lead | |
| Yearly salary | $112,413 | $104,664 |
| Hourly rate | $54.04 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of digital marketing and marketing leads have different pay scales, as shown below.
| Director Of Digital Marketing | Marketing Lead | |
| Average salary | $112,413 | $104,664 |
| Salary range | Between $74,000 And $169,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a director of digital marketing and a marketing lead in terms of educational background:
| Director Of Digital Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and marketing leads' demographics:
| Director Of Digital Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |