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The differences between directors of digital marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a marketing supervisor. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Director Of Digital Marketing | Marketing Supervisor | |
| Yearly salary | $112,413 | $64,304 |
| Hourly rate | $54.04 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Directors of digital marketing and marketing supervisors have different pay scales, as shown below.
| Director Of Digital Marketing | Marketing Supervisor | |
| Average salary | $112,413 | $64,304 |
| Salary range | Between $74,000 And $169,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Roku | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a director of digital marketing and a marketing supervisor in terms of educational background:
| Director Of Digital Marketing | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and marketing supervisors' demographics:
| Director Of Digital Marketing | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |