Director of digital marketing vs senior director of marketing

The differences between directors of digital marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $112,413 average annual salary of a director of digital marketing.

The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of digital marketing vs senior director of marketing overview

	Director Of Digital Marketing	Senior Director Of Marketing
Yearly salary	$112,413	$159,916
Hourly rate	$54.04	$76.88
Growth rate	10%	10%
Number of jobs	104,062	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of digital marketing do?

A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of digital marketing vs senior director of marketing salary

Directors of digital marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Digital Marketing	Senior Director Of Marketing
Average salary	$112,413	$159,916
Salary range	Between $74,000 And $169,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Roku	Washington Prime Group
Best paying industry	Technology	Media

Differences between director of digital marketing and senior director of marketing education

There are a few differences between a director of digital marketing and a senior director of marketing in terms of educational background:

	Director Of Digital Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director of digital marketing vs senior director of marketing demographics

Here are the differences between directors of digital marketing' and senior directors of marketing' demographics:

	Director Of Digital Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 63.0% Female, 37.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital marketing and senior director of marketing duties and responsibilities

Director of digital marketing example responsibilities.

Hone list of contacts including prospects, leads, and customers within Salesforce.
Manage multiple affiliate network relationships, negotiating CPA deals to drive increase, high quality traffic.
Manage all functions of marketing campaign creation and execution including copy, design, HTML coding, scheduling and analysis.
Manage PPC and SEO agency relationship and act as a liaison between the CEO, web designer and the agency.
Produce YouTube videos including editing and managing YouTube page.
Manage CRM strategy to maximize prospect acquisition and customer conversions.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of digital marketing vs senior director of marketing skills

Common director of digital marketing skills

Digital Marketing, 29%
KPIs, 4%
Marketing Campaigns, 4%
Google Analytics, 3%
CRM, 3%
Email Marketing, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Digital Marketing
Director Of Digital Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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