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The differences between directors of ecommerce and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a digital marketing manager. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Director Of Ecommerce | Digital Marketing Manager | |
| Yearly salary | $149,552 | $99,563 |
| Hourly rate | $71.90 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Directors of ecommerce and digital marketing managers have different pay scales, as shown below.
| Director Of Ecommerce | Digital Marketing Manager | |
| Average salary | $149,552 | $99,563 |
| Salary range | Between $95,000 And $234,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | JUUL | Conrad N. Hilton Foundation |
| Best paying industry | Utilities | - |
There are a few differences between a director of ecommerce and a digital marketing manager in terms of educational background:
| Director Of Ecommerce | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and digital marketing managers' demographics:
| Director Of Ecommerce | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |