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Director of ecommerce vs director of communications and marketing

The differences between directors of ecommerce and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a director of communications and marketing. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of ecommerce vs director of communications and marketing overview

Director Of EcommerceDirector Of Communications And Marketing
Yearly salary$149,552$87,324
Hourly rate$71.90$41.98
Growth rate10%10%
Number of jobs41,370109,600
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director of ecommerce do?

A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of ecommerce vs director of communications and marketing salary

Directors of ecommerce and directors of communications and marketing have different pay scales, as shown below.

Director Of EcommerceDirector Of Communications And Marketing
Average salary$149,552$87,324
Salary rangeBetween $95,000 And $234,000Between $57,000 And $133,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandNew York
Best paying companyJUULPaul Hastings
Best paying industryUtilitiesProfessional

Differences between director of ecommerce and director of communications and marketing education

There are a few differences between a director of ecommerce and a director of communications and marketing in terms of educational background:

Director Of EcommerceDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of ecommerce vs director of communications and marketing demographics

Here are the differences between directors of ecommerce' and directors of communications and marketing' demographics:

Director Of EcommerceDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of ecommerce and director of communications and marketing duties and responsibilities

Director of ecommerce example responsibilities.

  • Manage internet advertising with PPC and banner advertising with the internet search engines.
  • Configure and manage technical infrastructure using Plesk, SQL and coordinate with development firms.
  • Manage new responsive website development project power by WordPress and integration with external systems.
  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Implement multiple online contests to drive customer acquisition meeting or exceeding the number of new to file require for ROI.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of ecommerce vs director of communications and marketing skills

Common director of ecommerce skills
  • Digital Marketing, 14%
  • E-Commerce, 5%
  • Google Analytics, 4%
  • Website Design, 4%
  • Strong Analytical, 4%
  • B2C, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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