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The differences between directors of ecommerce and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a director of communications and marketing. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Ecommerce | Director Of Communications And Marketing | |
| Yearly salary | $149,552 | $87,324 |
| Hourly rate | $71.90 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of ecommerce and directors of communications and marketing have different pay scales, as shown below.
| Director Of Ecommerce | Director Of Communications And Marketing | |
| Average salary | $149,552 | $87,324 |
| Salary range | Between $95,000 And $234,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | New York |
| Best paying company | JUUL | Paul Hastings |
| Best paying industry | Utilities | Professional |
There are a few differences between a director of ecommerce and a director of communications and marketing in terms of educational background:
| Director Of Ecommerce | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and directors of communications and marketing' demographics:
| Director Of Ecommerce | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |