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The differences between directors of ecommerce and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a head of marketing. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Ecommerce | Head Of Marketing | |
| Yearly salary | $149,552 | $137,829 |
| Hourly rate | $71.90 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of ecommerce and heads of marketing have different pay scales, as shown below.
| Director Of Ecommerce | Head Of Marketing | |
| Average salary | $149,552 | $137,829 |
| Salary range | Between $95,000 And $234,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | JUUL | Meta |
| Best paying industry | Utilities | Media |
There are a few differences between a director of ecommerce and a head of marketing in terms of educational background:
| Director Of Ecommerce | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and heads of marketing' demographics:
| Director Of Ecommerce | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |