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The differences between directors of ecommerce and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $149,552 average annual salary of a director of ecommerce.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Ecommerce | Marketing Vice President | |
| Yearly salary | $149,552 | $177,188 |
| Hourly rate | $71.90 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of ecommerce and marketing vice presidents have different pay scales, as shown below.
| Director Of Ecommerce | Marketing Vice President | |
| Average salary | $149,552 | $177,188 |
| Salary range | Between $95,000 And $234,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Oregon |
| Best paying company | JUUL | Coty |
| Best paying industry | Utilities | Retail |
There are a few differences between a director of ecommerce and a marketing vice president in terms of educational background:
| Director Of Ecommerce | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and marketing vice presidents' demographics:
| Director Of Ecommerce | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |