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The differences between directors of ecommerce and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of ecommerce and an online marketing manager. Additionally, a director of ecommerce has an average salary of $149,552, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a director of ecommerce include digital marketing, e-commerce and google analytics. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Director Of Ecommerce | Online Marketing Manager | |
| Yearly salary | $149,552 | $96,212 |
| Hourly rate | $71.90 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 41,370 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of eCommerce is responsible for managing and monitoring the company's eCommerce operations, identifying strategies for efficient business planning, and developing market campaigns to various media platforms. Directors of eCommerce analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness and execution across online platforms. They also coordinate with clients for their eCommerce solution needs and provide them opportunities to enhance their brand image and sales growth.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Directors of ecommerce and online marketing managers have different pay scales, as shown below.
| Director Of Ecommerce | Online Marketing Manager | |
| Average salary | $149,552 | $96,212 |
| Salary range | Between $95,000 And $234,000 | Between $69,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | JUUL | Meta |
| Best paying industry | Utilities | Utilities |
There are a few differences between a director of ecommerce and an online marketing manager in terms of educational background:
| Director Of Ecommerce | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of ecommerce' and online marketing managers' demographics:
| Director Of Ecommerce | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |