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Director of interactive marketing vs assistant marketing manager

The differences between directors of interactive marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and an assistant marketing manager. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Director of interactive marketing vs assistant marketing manager overview

Director Of Interactive MarketingAssistant Marketing Manager
Yearly salary$142,097$94,094
Hourly rate$68.32$45.24
Growth rate10%10%
Number of jobs96,01282,527
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Average age3939
Years of experience1010

Director of interactive marketing vs assistant marketing manager salary

Directors of interactive marketing and assistant marketing managers have different pay scales, as shown below.

Director Of Interactive MarketingAssistant Marketing Manager
Average salary$142,097$94,094
Salary rangeBetween $101,000 And $198,000Between $64,000 And $136,000
Highest paying City-Portsmouth, VA
Highest paying state-Virginia
Best paying company-General Motors
Best paying industry-Finance

Differences between director of interactive marketing and assistant marketing manager education

There are a few differences between a director of interactive marketing and an assistant marketing manager in terms of educational background:

Director Of Interactive MarketingAssistant Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs assistant marketing manager demographics

Here are the differences between directors of interactive marketing' and assistant marketing managers' demographics:

Director Of Interactive MarketingAssistant Marketing Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and assistant marketing manager duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Director of interactive marketing vs assistant marketing manager skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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