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Director of interactive marketing vs digital marketing consultant

The differences between directors of interactive marketing and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of interactive marketing, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $71,064 average annual salary of a digital marketing consultant.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Director of interactive marketing vs digital marketing consultant overview

Director Of Interactive MarketingDigital Marketing Consultant
Yearly salary$142,097$71,064
Hourly rate$68.32$34.17
Growth rate10%19%
Number of jobs96,01299,520
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Average age3937
Years of experience106

Director of interactive marketing vs digital marketing consultant salary

Directors of interactive marketing and digital marketing consultants have different pay scales, as shown below.

Director Of Interactive MarketingDigital Marketing Consultant
Average salary$142,097$71,064
Salary rangeBetween $101,000 And $198,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between director of interactive marketing and digital marketing consultant education

There are a few differences between a director of interactive marketing and a digital marketing consultant in terms of educational background:

Director Of Interactive MarketingDigital Marketing Consultant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs digital marketing consultant demographics

Here are the differences between directors of interactive marketing' and digital marketing consultants' demographics:

Director Of Interactive MarketingDigital Marketing Consultant
Average age3937
Gender ratioMale, 66.4% Female, 33.6%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between director of interactive marketing and digital marketing consultant duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
  • Show more

Director of interactive marketing vs digital marketing consultant skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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