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Director of interactive marketing vs digital marketing manager

The differences between directors of interactive marketing and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a digital marketing manager. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $99,563 average annual salary of a digital marketing manager.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Director of interactive marketing vs digital marketing manager overview

Director Of Interactive MarketingDigital Marketing Manager
Yearly salary$142,097$99,563
Hourly rate$68.32$47.87
Growth rate10%10%
Number of jobs96,012126,137
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Director of interactive marketing vs digital marketing manager salary

Directors of interactive marketing and digital marketing managers have different pay scales, as shown below.

Director Of Interactive MarketingDigital Marketing Manager
Average salary$142,097$99,563
Salary rangeBetween $101,000 And $198,000Between $71,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Conrad N. Hilton Foundation
Best paying industry--

Differences between director of interactive marketing and digital marketing manager education

There are a few differences between a director of interactive marketing and a digital marketing manager in terms of educational background:

Director Of Interactive MarketingDigital Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs digital marketing manager demographics

Here are the differences between directors of interactive marketing' and digital marketing managers' demographics:

Director Of Interactive MarketingDigital Marketing Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and digital marketing manager duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
  • Show more

Director of interactive marketing vs digital marketing manager skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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