Director of interactive marketing vs marketing account executive

The differences between directors of interactive marketing and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing account executive. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Director of interactive marketing vs marketing account executive overview

	Director Of Interactive Marketing	Marketing Account Executive
Yearly salary	$142,097	$52,986
Hourly rate	$68.32	$25.47
Growth rate	10%	10%
Number of jobs	96,012	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of interactive marketing vs marketing account executive salary

Directors of interactive marketing and marketing account executives have different pay scales, as shown below.

	Director Of Interactive Marketing	Marketing Account Executive
Average salary	$142,097	$52,986
Salary range	Between $101,000 And $198,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between director of interactive marketing and marketing account executive education

There are a few differences between a director of interactive marketing and a marketing account executive in terms of educational background:

	Director Of Interactive Marketing	Marketing Account Executive
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of interactive marketing vs marketing account executive demographics

Here are the differences between directors of interactive marketing' and marketing account executives' demographics:

	Director Of Interactive Marketing	Marketing Account Executive
Average age	39	39
Gender ratio	Male, 66.4% Female, 33.6%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of interactive marketing and marketing account executive duties and responsibilities

Director of interactive marketing example responsibilities.

Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Create, place and evaluate Facebook ads.
Implement both in-house and 3rd party ad-serving to track ROI.
Increase Facebook likes from 250 to over 100K in 6 months.
Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Director of interactive marketing vs marketing account executive skills

Common director of interactive marketing skills

Digital Strategy, 11%
Email Campaigns, 11%
Digital Marketing, 11%
Marketing Campaigns, 6%
Search Engine Optimization, 5%
SEM, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Director Of Interactive Marketing
Director Of Interactive Marketing vs Marketing Account Executive

Updated January 8, 2025

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