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Director of interactive marketing vs marketing account manager

The differences between directors of interactive marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing account manager. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Director of interactive marketing vs marketing account manager overview

Director Of Interactive MarketingMarketing Account Manager
Yearly salary$142,097$67,983
Hourly rate$68.32$32.68
Growth rate10%10%
Number of jobs96,012163,297
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Director of interactive marketing vs marketing account manager salary

Directors of interactive marketing and marketing account managers have different pay scales, as shown below.

Director Of Interactive MarketingMarketing Account Manager
Average salary$142,097$67,983
Salary rangeBetween $101,000 And $198,000Between $50,000 And $91,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-American Tower
Best paying industry-Energy

Differences between director of interactive marketing and marketing account manager education

There are a few differences between a director of interactive marketing and a marketing account manager in terms of educational background:

Director Of Interactive MarketingMarketing Account Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs marketing account manager demographics

Here are the differences between directors of interactive marketing' and marketing account managers' demographics:

Director Of Interactive MarketingMarketing Account Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and marketing account manager duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Director of interactive marketing vs marketing account manager skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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