Director of interactive marketing vs marketing director

The differences between directors of interactive marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing director. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of interactive marketing vs marketing director overview

	Director Of Interactive Marketing	Marketing Director
Yearly salary	$142,097	$114,906
Hourly rate	$68.32	$55.24
Growth rate	10%	10%
Number of jobs	96,012	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of interactive marketing vs marketing director salary

Directors of interactive marketing and marketing directors have different pay scales, as shown below.

	Director Of Interactive Marketing	Marketing Director
Average salary	$142,097	$114,906
Salary range	Between $101,000 And $198,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of interactive marketing and marketing director education

There are a few differences between a director of interactive marketing and a marketing director in terms of educational background:

	Director Of Interactive Marketing	Marketing Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of interactive marketing vs marketing director demographics

Here are the differences between directors of interactive marketing' and marketing directors' demographics:

	Director Of Interactive Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 66.4% Female, 33.6%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of interactive marketing and marketing director duties and responsibilities

Director of interactive marketing example responsibilities.

Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Create, place and evaluate Facebook ads.
Implement both in-house and 3rd party ad-serving to track ROI.
Increase Facebook likes from 250 to over 100K in 6 months.
Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of interactive marketing vs marketing director skills

Common director of interactive marketing skills

Digital Strategy, 11%
Email Campaigns, 11%
Digital Marketing, 11%
Marketing Campaigns, 6%
Search Engine Optimization, 5%
SEM, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Interactive Marketing
Director Of Interactive Marketing vs Marketing Director

Updated January 8, 2025

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