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Director of interactive marketing vs marketing manager/project manager

The differences between directors of interactive marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing manager/project manager. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Director of interactive marketing vs marketing manager/project manager overview

Director Of Interactive MarketingMarketing Manager/Project Manager
Yearly salary$142,097$78,368
Hourly rate$68.32$37.68
Growth rate10%10%
Number of jobs96,012187,949
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Director of interactive marketing vs marketing manager/project manager salary

Directors of interactive marketing and marketing manager/project managers have different pay scales, as shown below.

Director Of Interactive MarketingMarketing Manager/Project Manager
Average salary$142,097$78,368
Salary rangeBetween $101,000 And $198,000Between $56,000 And $109,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Meta
Best paying industry-Technology

Differences between director of interactive marketing and marketing manager/project manager education

There are a few differences between a director of interactive marketing and a marketing manager/project manager in terms of educational background:

Director Of Interactive MarketingMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs marketing manager/project manager demographics

Here are the differences between directors of interactive marketing' and marketing manager/project managers' demographics:

Director Of Interactive MarketingMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and marketing manager/project manager duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Director of interactive marketing vs marketing manager/project manager skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

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