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Director of interactive marketing vs marketing supervisor

The differences between directors of interactive marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing supervisor. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Director of interactive marketing vs marketing supervisor overview

Director Of Interactive MarketingMarketing Supervisor
Yearly salary$142,097$64,304
Hourly rate$68.32$30.92
Growth rate10%10%
Number of jobs96,01274,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age3939
Years of experience1010

Director of interactive marketing vs marketing supervisor salary

Directors of interactive marketing and marketing supervisors have different pay scales, as shown below.

Director Of Interactive MarketingMarketing Supervisor
Average salary$142,097$64,304
Salary rangeBetween $101,000 And $198,000Between $45,000 And $90,000
Highest paying City-Dix Hills, NY
Highest paying state-New York
Best paying company-Halliburton
Best paying industry-Retail

Differences between director of interactive marketing and marketing supervisor education

There are a few differences between a director of interactive marketing and a marketing supervisor in terms of educational background:

Director Of Interactive MarketingMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs marketing supervisor demographics

Here are the differences between directors of interactive marketing' and marketing supervisors' demographics:

Director Of Interactive MarketingMarketing Supervisor
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and marketing supervisor duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Director of interactive marketing vs marketing supervisor skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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