Director of interactive marketing vs online marketing manager

Differences between director of interactive marketing and online marketing manager duties and responsibilities

Director of interactive marketing example responsibilities.

• Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
• Create, place and evaluate Facebook ads.
• Implement both in-house and 3rd party ad-serving to track ROI.
• Increase Facebook likes from 250 to over 100K in 6 months.
• Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
• Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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