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Director of marketing & development vs director of client relations

The differences between directors of marketing & development and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing & development, becoming a director of client relations takes usually requires 2-4 years. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a director of client relations are project management, client issues, and healthcare.

Director of marketing & development vs director of client relations overview

Director Of Marketing & DevelopmentDirector Of Client Relations
Yearly salary$98,174$116,480
Hourly rate$47.20$56.00
Growth rate10%8%
Number of jobs151,89363,226
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 74%
Average age3942
Years of experience104

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

Director of marketing & development vs director of client relations salary

Directors of marketing & development and directors of client relations have different pay scales, as shown below.

Director Of Marketing & DevelopmentDirector Of Client Relations
Average salary$98,174$116,480
Salary rangeBetween $59,000 And $162,000Between $82,000 And $163,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkWashington
Best paying companyBaker McKenzieCambridge Associates
Best paying industryFinanceTechnology

Differences between director of marketing & development and director of client relations education

There are a few differences between a director of marketing & development and a director of client relations in terms of educational background:

Director Of Marketing & DevelopmentDirector Of Client Relations
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaStanford University

Director of marketing & development vs director of client relations demographics

Here are the differences between directors of marketing & development' and directors of client relations' demographics:

Director Of Marketing & DevelopmentDirector Of Client Relations
Average age3942
Gender ratioMale, 48.3% Female, 51.7%Male, 45.2% Female, 54.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between director of marketing & development and director of client relations duties and responsibilities

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of client relations example responsibilities.

  • Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
  • Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
  • Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
  • Join sales team to help with SaaS transformation.
  • Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
  • Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.
  • Show more

Director of marketing & development vs director of client relations skills

Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%
Common director of client relations skills
  • Project Management, 9%
  • Client Issues, 7%
  • Healthcare, 6%
  • Account Management, 5%
  • Business Development, 5%
  • Client Relations, 4%

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