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The differences between directors of marketing & development and directors of digital marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a director of digital marketing. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a director of digital marketing are digital marketing, kpis, and marketing campaigns.
| Director Of Marketing & Development | Director Of Digital Marketing | |
| Yearly salary | $98,174 | $112,413 |
| Hourly rate | $47.20 | $54.04 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,893 | 104,062 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Directors of marketing & development and directors of digital marketing have different pay scales, as shown below.
| Director Of Marketing & Development | Director Of Digital Marketing | |
| Average salary | $98,174 | $112,413 |
| Salary range | Between $59,000 And $162,000 | Between $74,000 And $169,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Baker McKenzie | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a director of marketing & development and a director of digital marketing in terms of educational background:
| Director Of Marketing & Development | Director Of Digital Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & development' and directors of digital marketing' demographics:
| Director Of Marketing & Development | Director Of Digital Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.3% Female, 51.7% | Male, 63.0% Female, 37.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |