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Director of marketing & development vs director of sales & business development

The differences between directors of marketing & development and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing & development, becoming a director of sales & business development takes usually requires 6-8 years. Additionally, a director of marketing & development has an average salary of $98,174, which is higher than the $82,585 average annual salary of a director of sales & business development.

The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.

Director of marketing & development vs director of sales & business development overview

Director Of Marketing & DevelopmentDirector Of Sales & Business Development
Yearly salary$98,174$82,585
Hourly rate$47.20$39.70
Growth rate10%5%
Number of jobs151,893163,561
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age3946
Years of experience108

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

What does a director of sales & business development do?

A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.

Director of marketing & development vs director of sales & business development salary

Directors of marketing & development and directors of sales & business development have different pay scales, as shown below.

Director Of Marketing & DevelopmentDirector Of Sales & Business Development
Average salary$98,174$82,585
Salary rangeBetween $59,000 And $162,000Between $38,000 And $176,000
Highest paying CityNew York, NYArlington, VA
Highest paying stateNew YorkOregon
Best paying companyBaker McKenzieMastercard
Best paying industryFinanceTechnology

Differences between director of marketing & development and director of sales & business development education

There are a few differences between a director of marketing & development and a director of sales & business development in terms of educational background:

Director Of Marketing & DevelopmentDirector Of Sales & Business Development
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Director of marketing & development vs director of sales & business development demographics

Here are the differences between directors of marketing & development' and directors of sales & business development' demographics:

Director Of Marketing & DevelopmentDirector Of Sales & Business Development
Average age3946
Gender ratioMale, 48.3% Female, 51.7%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between director of marketing & development and director of sales & business development duties and responsibilities

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of sales & business development example responsibilities.

  • Lead all client communications, in order to exceed expectations, retain business and increase ROI for brand partners.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SaaS to increase multimillion dollar business growth with portfolio of ~ clients.
  • Develop CRM, internal pipeline, and project management platform for reporting up and downstream.
  • Coach and supervise SaaS sales / product specialists to configure and coordinate technology deployment services.
  • Hire and direct a staff of five to teach consultative selling, digital products, new sales associate curriculum and CRM.
  • Show more

Director of marketing & development vs director of sales & business development skills

Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%
Common director of sales & business development skills
  • Value Proposition, 6%
  • Sales Cycle, 6%
  • CRM, 5%
  • Revenue Growth, 5%
  • Leveraged, 5%
  • Lead Qualification, 4%

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