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Director of marketing & development vs director, product marketing

The differences between directors of marketing & development and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of marketing & development vs director, product marketing overview

Director Of Marketing & DevelopmentDirector, Product Marketing
Yearly salary$98,174$141,699
Hourly rate$47.20$68.12
Growth rate10%10%
Number of jobs151,893173,038
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of marketing & development vs director, product marketing salary

Directors of marketing & development and directors, product marketing have different pay scales, as shown below.

Director Of Marketing & DevelopmentDirector, Product Marketing
Average salary$98,174$141,699
Salary rangeBetween $59,000 And $162,000Between $97,000 And $205,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyBaker McKenzieMeta
Best paying industryFinanceTechnology

Differences between director of marketing & development and director, product marketing education

There are a few differences between a director of marketing & development and a director, product marketing in terms of educational background:

Director Of Marketing & DevelopmentDirector, Product Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & development vs director, product marketing demographics

Here are the differences between directors of marketing & development' and directors, product marketing' demographics:

Director Of Marketing & DevelopmentDirector, Product Marketing
Average age3939
Gender ratioMale, 48.3% Female, 51.7%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & development and director, product marketing duties and responsibilities

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Director of marketing & development vs director, product marketing skills

Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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