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The differences between directors of marketing & development and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Marketing & Development | Head Of Marketing | |
| Yearly salary | $98,174 | $137,829 |
| Hourly rate | $47.20 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,893 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of marketing & development and heads of marketing have different pay scales, as shown below.
| Director Of Marketing & Development | Head Of Marketing | |
| Average salary | $98,174 | $137,829 |
| Salary range | Between $59,000 And $162,000 | Between $93,000 And $203,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | New York | Washington |
| Best paying company | Baker McKenzie | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a director of marketing & development and a head of marketing in terms of educational background:
| Director Of Marketing & Development | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & development' and heads of marketing' demographics:
| Director Of Marketing & Development | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.3% Female, 51.7% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |