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The differences between directors of marketing & development and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Marketing & Development | Marketing Lead | |
| Yearly salary | $98,174 | $104,664 |
| Hourly rate | $47.20 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,893 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of marketing & development and marketing leads have different pay scales, as shown below.
| Director Of Marketing & Development | Marketing Lead | |
| Average salary | $98,174 | $104,664 |
| Salary range | Between $59,000 And $162,000 | Between $74,000 And $146,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Baker McKenzie | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a director of marketing & development and a marketing lead in terms of educational background:
| Director Of Marketing & Development | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & development' and marketing leads' demographics:
| Director Of Marketing & Development | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.3% Female, 51.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |